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50 Major Link Building Terms Explained
Link building is a major off-page SEO tactic and one of Google's top three ranking factors. Yes, it's that important. It is the process of acquiring backlinks, which redirects back to pages on your site. It increases traffic to your site and is also one of...
70 Major SEO Tools Every Beginner Should Try
Search Engine Optimisation is only as good as the tools that you use. Just as a carpenter needs a hammer, saw, logs, and so on, and a gardener needs a hoe, shears, shovel, etc., an SEO specialist has to be ‘armed’ with tools to perform his duty efficiently. It is...
Why a Content Distribution Strategy is Important: And How to do it Effectively
Wouldn’t it be great if every piece of content you create is seen by your target audience and moves them to buy your product and service? Unfortunately, we don’t live in a perfect world. No matter the amount of effort you put into creating excellent content,...
Stop That One-Time Sale, Try These B2B Customer Retention Strategies
Customer acquisition is one of the top priorities for any business that offers products and services. However, many companies forget that acquiring customers is only one side of the coin - you need to work to retain these customers, which is where customer retention...
B2B and B2C Companies: Understanding the Marketing Metrics and How it Can be Effectively Measured
B2B and B2C are two separate forms of marketing models whose ultimate goal is to make sales. B2B and B2C marketing campaigns typically share the same set of processes but several major differences separate the two. While B2B is an acronym for business-to-business and...
Experts Speak on How Building a Brand is just as Important as Building Your Business.
It is a well-known fact that a renowned and valued brand is one of the most important assets a business can own. Nielsen Survey in 2015 discovered that 60% of consumers prefer to buy new products from brands they are already familiar with. As an up-and-coming...
Expert Tips on How AI is Proving to Change SEO Positively
21 years after it was founded, Google has evolved to be several times smarter than it was at inception. Artificial Intelligence just like many other advancements in technology has greatly impacted SEO. Moreso, Google algorithm, which handles search results, undergoes...
15 SEO Tips to Manage Your Brand Online Reputation
The online reputation of a brand is just as important as its reputation offline. In this digital age, it is nearly impossible for a business that lacks a good online image to be popular offline. Therefore, it is an aspect that cannot be waved away. Online...
How to Optimize Your Website Templates to Increase SEO and Page Ranking!
Does your business’ website sing a siren song to search engines? Unless you included search engine optimization (SEO) when you built your website, the answer is no. If you want search engines like Google, Bing, and Yahoo to identify your website when crawling the...