by Visible Links | Mar 29, 2021 | Content Marketing
B2B and B2C are two separate forms of marketing models whose ultimate goal is to make sales. B2B and B2C marketing campaigns typically share the same set of processes but several major differences separate the two. While B2B is an acronym for business-to-business and...
by Visible Links | Mar 22, 2021 | Content Marketing
It is a well-known fact that a renowned and valued brand is one of the most important assets a business can own. Nielsen Survey in 2015 discovered that 60% of consumers prefer to buy new products from brands they are already familiar with. As an up-and-coming...
by Visible Links | Jun 1, 2020 | SEO
Search Engine Optimisation is only as good as the tools that you use. Just as a carpenter needs a hammer, saw, logs, and so on, and a gardener needs a hoe, shears, shovel, etc., an SEO specialist has to be ‘armed’ with tools to perform his duty efficiently. It is...
by Visible Links | Jan 10, 2020 | SEO
21 years after it was founded, Google has evolved to be several times smarter than it was at inception. Artificial Intelligence just like many other advancements in technology has greatly impacted SEO. Moreso, Google algorithm, which handles search results, undergoes...
by Visible Links | Sep 4, 2019 | SEO
Link building is a major off-page SEO tactic and one of Google’s top three ranking factors. Yes, it’s that important. It is the process of acquiring backlinks, which redirects back to pages on your site. It increases traffic to your site and is also...
